WFU Psychology Professor's Super Bowl Commercial

Did you happen to catch Pantene's "I Got a Dad-Do" commercial during the Super Bowl last night? The commercial featured three NFL players styling their daughters' hair.  The commercial was based on research completed by Linda Nielsen, a Psychology Professor at Wake Forest University.  She has been teaching about and researching the relationships between fathers and daughters for 25 years. The research has shown that well-fathered daughters are more self-confident, self-reliant, and successful in school as well as in their careers.  You can learn more about this exciting research and Pantene's "Strong is Beautiful Campaign" in this article written by the Winston-Salem Journal.

http://m.journalnow.com/superbowl/local/wfu-professor-s-research-is-basis-for-pantene-super-bowl/article_2f8b4cc7-6c83-5b64-b426-0c6492c49b45.html?mode=jqm

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